Hyundai unveils custom Rebelle Rally Santa Cruz


The paint scheme was designed in California by designers at Hyundai Design North America Brad Arnoldwho was the exterior design lead for the santa cruzand Matte marble, senior graphic designer. Marble and Arnold mixed the California surf lifestyle with the pattern of a custom bandana to create the off-road look of the Rebelle Rally Santa Cruz paint scheme. The rally livery also recognizes the following sponsors for helping Shaw and Ciminillo tackle this challenging eight-day event.

  • Bose
  • Falken Tires
  • Rally Innovations
  • Off-road wheels
  • Truxxx
  • She buys trips

The Rebelle Rally Santa Cruz received minimal modifications, including off-road tires, a skid plate and a lift kit. Modifications were led by Hyundai Motor America’s model line engineer Eric Buxton.

Off-road driving can be dangerous, and Hyundai Motor America encourages drivers to review their owner’s manual and take proper safety precautions before operating their properly equipped vehicles in off-road conditions.

Hyundai Motor America

Hyundai Motor America is focused on “Progress for Humanity” and intelligent mobility solutions. Hyundai offers U.S. consumers a range of state-of-the-art cars, SUVs and electrified vehicles. Our 820 dealerships sold more than 738,000 vehicles in the United States in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit

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SOURCEHyundai Motor America


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